Glossary

The core of emotional resonance in AI. It maps potential user emotional states (e.g., Frustrated, Curious, Urgent, Neutral) to specific AI personas and response strategies. This ensures the AI reacts with appropriate empathy, excitement, or authority based on the context of the interaction.

A hierarchical model used to control the execution flow of an AI agent. In brand design, behavioral trees dictate how the AI should navigate complex conversations, handle edge cases, and ensure its responses align with the brand's core logic and values.